Worcestershire’s fine bounty of home-grown, locally produced food and drink looks set to become as famous as its iconic landmarks, buildings and events, thanks to a new initiative being launched next month.

The Worcestershire Food & Drink (WF&D) project aims to grow the county’s independent sector by promoting its passionate food and drink producers, caterers and retailers and ultimately positioning Worcestershire as a veritable ‘Centre of Excellence’ on the wider food map.

Led by the Worcestershire Regulatory Services (WRS) Environmental Food & Health team, the project is funded by Worcestershire’s Local Enterprise Partnership (WLEP), and is open to any independent producer, caterer, retailer regardless of size, operating in Worcestershire and producing/selling local food.

It is also open to third party organisations with relevant alignments who might be actively interested in membership or can provide support through sponsorship.

Thanks to WLEP funding, the WF&D Steering Committee, chaired by former WLEP Board Member, Dr. Simon Murphy, is able to offer FREE introductory membership for 2018, and around 30 businesses have already signed up.

The project and the new WF&D web site will be officially launched at The Food & Drink Trade Show (Three Counties Showground, 2 – 3 May 2018).

Said Helen Cameron, Project Lead for WRS: “Worcestershire has an abundance of superb food and drink produced by talented, innovative and focused businesses – some of the most enthusiastic and passionate people in the industry in fact. The county’s one EU designated food is of course asparagus, and its long-running Royal Three Counties Show actively promotes local and regional food with taste.

It is, however, some way behind in telling its story so it is essential we now spread the word.

Other regional food organisations like Cotswold Taste and Eat Live Sleep Herefordshire have already set the benchmark, and it’s time for us to follow suit to bring Worcestershire’s produce to the fore.  To this end we look forward to working with our neighbouring counties to ensure that the very best of our region goes on show to the world at large.”

Organised by Hale Events in conjunction with the Three Counties Food & Drink Company, The Food & Drink Trade Show at Malvern is the place where producers, suppliers, retailers and buyers can get to grips with the very latest industry ideas and developments and meet with its movers and shakers.

It’s also the perfect venue to make new connections, sample new products and learn how to enthuse potential customers.

New for 2018 is a ‘Meet The Buyer’ event (3 May), sponsored by WF&D, Wychavon District Council and The Food & Drink Trade Show, where a carefully selected range of products exclusively from the three counties region, and some of them new on the market, will be on show to buyers.

Nick Waloff, Director of Three Counties Food & Drink Co said he very much welcomed the new marque supporting Worcestershire Food & Drink.

He said: ‘We’re delighted that Worcestershire now has a designated organisation to promote its great food and drink offering. It paves the way for all three great food and drinking producing counties – Worcestershire, Gloucestershire and Herefordshire – to work collectively on branding and showcasing what the region has to offer.

By working as partners, we will be better equipped to attract inward investment into the food and drink chain, and encourage export opportunities.”

For more information and/or interview/photographic opportunities, please contact:

Sharon Gilbert  – glasshouse communications

Telephone: 01684 311463. Mobile: 07563 663543



Ø  Worcestershire Food & Drink is administered and supported by WRS and WLEP.

Ø  It offers its Members promotional activities, training, information, specialist advice, newsletters, discount and networking opportunities.

Ø  It is a not-for-profit organisation.